SEO stands for Search Engine Optimisation. It aims to boost your ranking in search engines so that your website is listed higher than your competitors. This helps search engines provide more traffic to your site and so increasing your number of visitors
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries — the words that users type into the search box — carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organisation’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Can I do SEO myself?
SEO is quite complex, but there are many articles on the internet now, so most people can get a basic understanding quite easily.
However, depending on the scale of your business and the reliance on it’s website will determine whether you need a professional to do your SEO or not. Seeing how there is so much competition now in cyberspace it is recommended to get an expert such as Simple English DesSimple English Designs to handle your SEO for you as this is a major way to increase potential buyers/clients and so increase your revenue.